What’s #Trending in Ethiopia

The social media population in Ethiopia is rapidly growing with the highest concentration in Addis Ababa. According to Facebook the online population of active users is reported to be 3.5-4million people per month. In this spirit, we decided to share with you one of the more exciting platforms that we see growing in Ethiopia which is Instagram.

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What We’ve Learned About Branding

When it comes to your favorite products, take a moment and think about why you like them? Is it the way it looks, it feels, the package, the smell or the taste? You may not know exactly what it is about them but you love it. You purchase them time and time again and begin to build a loyal relationship with your favorite brands.

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Word of Mouth

Do you want to access a powerful yet simple form of marketing that doesn’t take much time or resources? If so, word of mouth marketing is the strategy for you. Word of Mouth Marketing (WOM) is a form of promotion in which satisfied customers tell other people how much they like a business, product, or service.

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The Art of Storytelling

What grabs your attention more: a list of ingredients like caffeine citrate and citric acid or a story about how Coca Cola’s mission statement is to use those ingredients to refresh the world in mind, body, and spirit? You have probably heard that marketing is important. But just how important?

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The Era of Digital Translation

Have you switched your Facebook language settings to Amharic yet? If you haven’t already you should try it out and perhaps thank your Facebook friends because they might have been the creators behind the translations.

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Staying Away from the Box

Working in a creative industry can be fun, but it can also be difficult to stay inspired and innovative all the time. For the creative genius, a “creative block” can be considered the enemy. The common solution that we’ve all been told has been to “think outside of the box.”

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